Help

Weekly Research — Start here each Monday. The studio analyzes search trends, competitor activity, and coverage gaps to recommend 3-6 topics worth writing about that week.

This Week — Your active workflow hub. Review recommended topics, approve them to generate drafts, schedule posts, and publish directly to pivot180.ai.

Calendar — Visual publishing schedule. See when posts are going live across a two-month view.

Strategy — Long-term content planning. The coverage matrix shows gaps across Industry x Service Pillar. Campaigns let you plan multi-week content pushes.

Reporting — Performance dashboard showing impressions, clicks, rankings, AI citations, and competitor share of voice. Currently using seed data — Phase 2 will connect Google Search Console and GA4.

Settings — Configure your industries, geographic targets, service pillars, competitors, and brand voice. The voice profile controls how every draft is written.

1. Review a recommended topic or suggest your own

2. Approve the topic to generate a draft (15-20 seconds)

3. Review the draft — check the voice quality sidebar for banned phrases

4. Schedule the post on the calendar (optional)

5. Publish directly to pivot180.ai with one click

The matrix shows content coverage across 4 industries (rows) and 5 service pillars (columns). Each cell is color-coded:

• Gap — No content exists. High opportunity.
• Thin — Only 1 post. Worth deepening.
• Covered — 2-3 posts. Solid coverage.
• Strong — 4+ posts. Hold for refresh signals.

Click any cell to see the topic it would generate and approve it for drafting.